Empowering Strategic Decisions through Comprehensive Data Integration

A leading digital marketing agency for the home services industry in the US has an in-house platform that stands as a beacon in digital marketing. The platform tracks and collects vast marketing data from multiple sources for all their clients.


  • Vast data from multiple sources for each client making it difficult to process and derive meaningful insights
  • An additional tool over the existing platform for data assessment would require seamless integration of tools and secured access to data
  • Deriving contextual and data-driven insights from myriad of data points and data sources to improve marketing strategies


  • Unified Data Framework: We developed a comprehensive data model that seamlessly integrated with 28+ data sources. Our robust ETL (Extract, Transform, Load) processes ensured data accuracy and timeliness, forming the backbone of our analytics capabilities
  • Customizable Dashboards and Advanced Analytics: The platform was equipped with dynamic, customizable dashboards, offering the flexibility to visualize data based on role-specific needs. Beyond traditional analytics, we integrated predictive modeling and machine learning to forecast marketing trends and evaluate campaign effectiveness
  • User-Centric Design: Understanding the diverse user base, we crafted an intuitive interface that simplified complex data analysis. Collaboration features like shared dashboards and commenting were implemented to foster teamwork and streamline marketing strategies
  • Security and Compliance: Prioritizing data integrity, we adopted stringent security protocols and ensured compliance with general data protection regulations (GDPR). Role-based access control was employed to safeguard sensitive information and maintain data governance

Value Delivered:

Deployment of Innovatily’s marketing analytics platform marked a transformative leap for the client and the key outcomes included:

    • Enhanced Decision Making: With access to integrated, real-time data, the client experienced a significant uplift in the ability to make informed marketing decisions, leading to optimized budget allocation and improved ROI
    • Strategic Alignment: The platform’s advanced analytics and forecasting modules enabled the client to align their marketing strategies with performance metrics, ensuring that marketing efforts were directed towards areas with the highest impact
    • Operational Efficiency: The collaborative features and intuitive design of the platform streamlined internal processes, fostering a culture of data-driven decision-making and strategic alignment within the organization

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