Transforming Automotive Retail With a Modern Dealer Management System
One of the leading multinational automobile manufacturers was seeking to develop a comprehensive dealer management system to address some of the challenges in inventory management and performance tracking. The client was looking for a single source of management tool to manage inventory, track dealer performance, and provide necessary resources to the dealers to achieve sales effectiveness.
Challenges:
- Creating a single dashboard that served varied purposes for the client from inventory management to performance tracking to training & support
- Integrating disparate systems to fetch data from various sources and systems
- The system had to be enabled with role-based user access to ensure adherence to regulatory requirements
- Intuitive design and varied control to be facilitated to ensure the client can customize and manage the user access as well as the view of the dashboard
- Provision reporting and analytics as part of the tool to drive performance tracking of dealers based on various filters including region, dealer type, service category and more
Solution:
- We developed a comprehensive dashboard for the client that was capable of fetching details from multiple dealers and databases
- Well-thought interface that enabled ease of use to different functions like inventory management, finance, marketing and more to drive overall operational efficiency
- Integrated technologies like Transport Encryption, Personal Identifiable Information Encryption, and SSO to ensure data security and compliance
Value delivered:
- On-boarded over 110 dealers, delivering a single point access to all dealer activities
- Reduced the need to log-in to separate solutions to manage inventory, create point of sale invoices, view service history or follow-up on leads, thus improving the operational efficiency
- The dashboard was designed to scale, enabling addition of dealers at ease, giving a simple, easy-to-understand view of all activities