Delivered an Immersive Experience Through the Touch of a Screen
An international Opthalmic optics manufacturing company based in France, is the world's largest manufacturer of ophthalmic lenses. The client wanted to redesign a mobile application at an optimal cost.
Challenges:
- Redesign a single application that encompassed advanced features like lens simulation, gyroscope, and powerful Content Management System (CMS)
- The client had an existing iOS app to enable their sales force with interactive product information, but was struggling with limited reach
- Demonstrate the features and experience of the lens through a mobile app
Solution:
- Our team conducted in-depth research and devised a comprehensive solution plan
- The solution aimed at achieving two key goals: educating and upskilling sales representatives about the lenses, and effectively demonstrating lens functionality to consumers
- The redesigned Android application empowered sales reps to seamlessly convey product specifications to consumers
Value Delivered:
- The application provided insightful reports, including login frequency, products viewed, top users across outlets, and other vital metrics
- It had advanced features such as touch-based controls, gyroscope integration, lens simulation, floating displays, high-quality videos, explainers, animations, and a powerful CMS
- The solution enabled the client to rapidly expand its reach to a broader user base and the sales representatives across outlets experienced improved product presentation capabilities, offering a rich and immersive experience to end users
- The intuitive solution not only provided a competitive business advantage but also contributed to cost reduction for the client