+1-(737)-373-2593
+61-(488)-873-815Transforming the Website into a Parenting Encyclopedia
Challenges:
- Rebuilding a website that encompasses massive information, while making it easy to navigate through relevant sections
- Develop an intuitive interface to deliver a rich and user-friendly experience
- Adding enormous volumes of information into a single website, without hampering the site performance
- Create a trustworthy source of parenting information catering to specific needs of the mothers-to-be and new moms
Solution:
- The website was completely revamped with an intuitive design and functionality to make it convenient for users to access relevant, detailed information, at ease
- Created several sections like Blogs, Articles, Videos and Forums with multimedia content to accommodate comprehensive information
- Integrated AI-powered features like chatbots to deliver instant responses and assistance. Additionally, a ‘doctor on a call’ feature was provided for quick access to medical care
- The website was fully responsive, backed by user-friendly content management system (CMS) that allowed the client to quickly and easily refine the content to suit the needs of the users
Value Delivered:
- The comprehensive and refined website contributed significantly to the enhancement of brand equity
- The website was redesigned with utmost focus on the user requirements. Filter and search functionalities ensured maximum value to visitors
- Ease-of-use, instant response, and access to reliable sources of information enhanced the user-engagements
- The website served as safe forum for the new mothers to interact, share knowledge and address concerns on-the-go